Grow Online Ticket Sales with a Fan Content Strategy

How hard is your website working? Are you seeing big increases in online ticket sales? Spikes in Google traffic? Is your email list growing?

If you’re not enjoying double-digit growth, you need a content marketing strategy that turns occasional ticket buyers into repeat and loyal fans!

The key to building a website that drives online ticket sales is to pack it with content that pulls in moviegoers when they’re searching for showtimes and tickets online.

The cinema journey starts at home… generally with a Google search. Let’s say that Dad wants to take the kids to a family-friendly movie. He types “family movie” into Google and is immediately led to an article on your website showcasing the latest animated film, complete with ticket times for your theater.

Or suppose a teen is looking for a date movie. He types “horror movie” into the search box and is soon watching a trailer on your News page alongside a deal you run for discounted tickets on Tuesdays.

A thoughtful content market strategy pulls in customers when they’re most likely to buy. It answers their questions, delivers just-in-time info, and nudges them into a purchase.

But you have to have good content – content that resonates with your customers and gets you discovered even outside the context of an immediate transaction.

 

What kind of content do I need?

Naturally, movie fans like to watch trailers. Parents and fans alike enjoy reviews. Young adults want behind-the-scenes B-roll while seniors will read director interviews and historical editorial.

Which means you need all kinds of content to reach all your different customers and appeal to their information needs.

Creating a content marketing strategy that reaches – and resonates – with all your different constituencies is tough on your own. Creating content is expensive, optimizing content is time-consuming, and keeping it fresh and dynamic is overwhelming!

An easier solution is to team up with Boxoffice Studios for a proven fan content marketing strategy that can triple your site traffic and 10x your ticket sales.

Boxoffice Studios provides all the different types of content you need, optimized to put you at the top of the search page.

Boxoffice Studios knows what’s working in what markets and it produces different forms of content that resonates with families, singles, young adults, seniors and more.

Best of all, its content optimized to rank you high in searches, build brand loyalty, and drive online ticket sales. Content like:

  • Movie Trailers
  • Actor Interviews
  • Fan Theories

By signing up with Boxoffice Studios, you can pick and choose which content to use on your site and build a comprehensive content marketing strategy that attracts new site traffic, promotes your theater, and keeps you at the top of SEO and social rankings.

Getting started

Interested in exploring more on this topic? Contact Boxoffice Studios at info@boxoffice.com