{"id":99,"date":"2020-11-02T02:00:35","date_gmt":"2020-11-02T02:00:35","guid":{"rendered":"http:\/\/boxofficeco.wpengine.com\/?p=99"},"modified":"2021-01-15T16:07:21","modified_gmt":"2021-01-15T16:07:21","slug":"ppc-intro","status":"publish","type":"post","link":"https:\/\/company.boxoffice.com\/pt\/2020\/11\/02\/ppc-intro\/","title":{"rendered":"Introdu\u00e7\u00e3o \u00e0 Pesquisa Paga"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:0px;--awb-padding-left:25px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.25;\">Impulsionando a Frequ\u00eancia ao Cinema e o Retorno sobre o Investimento (ROI)<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p><strong>A publicidade de Pay Per Click \u00e9 uma das solu\u00e7\u00f5es de marketing mais rent\u00e1veis e escal\u00e1veis, fornecendo resultados instant\u00e2neos e mensur\u00e1veis.<\/strong><\/p>\n<p>O PPC simplesmente permite que os cinemas veiculem an\u00fancios em uma plataforma de publicidade, como o Google, e paguem quando o an\u00fancio for clicado por um usu\u00e1rio. Alguns benef\u00edcios deste canal incluem: <span>Ele fornece resultados imediatos com melhoria consistente \u2013 Com a publicidade de PPC, voc\u00ea pode come\u00e7ar a ver impress\u00f5es, cliques e vendas de ingressos assim que seus an\u00fancios estiverem ativados e rodando. Isso contrasta fortemente com o SEO, onde pode ser necess\u00e1rio um tempo e dinheiro consider\u00e1veis para alcan\u00e7ar concorrentes que j\u00e1 investiram anteriormente. No entanto, a pesquisa paga foi projetada para melhorar com o tempo; o primeiro m\u00eas mais ou menos trata-se de acumular os dados necess\u00e1rios para otimizar a campanha. Uma vez que voc\u00ea tenha os dados, pode come\u00e7ar a descobrir o que funciona e o que n\u00e3o funciona e come\u00e7ar a otimizar com base nisso.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"http:\/\/whitepapers.boxoffice.com\/paid-search-for-cinemas-the-boxoffice-company\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Leia mais<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:60;line-height:1.25;\"><h4>Transmiss\u00e3o ao Vivo<\/h4><\/h1><\/div><div class=\"fusion-text fusion-text-2\"><p>N\u00e3o se esque\u00e7a de que voc\u00ea tamb\u00e9m pode assistir novamente \u00e0 nossa sess\u00e3o AO VIVO com convidados especiais, <strong>Bobbie Bagby\u00a0<\/strong>(<em>Vice-presidente executivo, B&amp;B Theatres<\/em>),\u00a0<strong>Greg Johnson\u00a0<\/strong>(Anterior \u2013 <em>Diretor(a) de Vendas e Marketing, Flix Brewhouse<\/em>) e\u00a0<strong>Annelise Holyoak<\/strong>\u00a0<em>(Diretor Nacional de Marketing e Comunica\u00e7\u00e3o, Cin\u00e9polis EUA)<\/em>.<\/p>\n<p><a href=\"https:\/\/app.livestorm.co\/the-boxoffice-company\/introduction-to-paid-search-ppc-and-how-it-drives-cinema-attendance-with-a-strong-roi?utm_source=Livestorm+company+page\">ASSISTA AGORA<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-paper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introduction to Paid Search - The Boxoffice Company<\/title>\n<meta name=\"description\" content=\"PPC is one of the most profitable and scalable marketing solutions providing instant and measurable results. 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