Grow Online Ticket Sales with a Fan Content Strategy<\/b><\/p>\n
How hard is your website working? Are you seeing big increases in online ticket sales? Spikes in Google traffic? Is your email list growing?<\/span><\/i><\/p>\n If you\u2019re not enjoying double-digit growth, you need a content marketing strategy that turns occasional ticket buyers into repeat and loyal fans!<\/span><\/i><\/p>\n The key to building a website that drives online ticket sales is to pack it with content that pulls in moviegoers when they\u2019re searching for showtimes and tickets online.<\/span><\/p>\n The cinema journey starts at home\u2026 generally with a Google search. Let’s say that Dad wants to take the kids to a family-friendly movie. He types \u201cfamily movie\u201d into Google and is immediately led to an article on your website showcasing the latest animated film, complete with ticket times for your theater.<\/span><\/p>\n Or suppose a teen is looking for a date movie. He types \u201chorror movie\u201d into the search box and is soon watching a trailer on your News page alongside a deal you run for discounted tickets on Tuesdays.<\/span><\/p>\n A thoughtful content market strategy pulls in customers when they\u2019re most likely to buy. It answers their questions, delivers just-in-time info, and nudges them into a purchase.<\/span><\/p>\n But you have to have good content \u2013 content that resonates with your customers and gets you discovered even outside the context of an immediate transaction.<\/span><\/p>\n <\/p>\n What kind of content do I need?<\/b><\/p>\n Naturally, movie fans like to watch trailers. Parents and fans alike enjoy reviews. Young adults want behind-the-scenes B-roll while seniors will read director interviews and historical editorial.<\/span><\/p>\n Which means you need all kinds of content to reach all your different customers and appeal to their information needs.<\/span><\/p>\n