{"id":99,"date":"2020-11-02T02:00:35","date_gmt":"2020-11-02T02:00:35","guid":{"rendered":"http:\/\/boxofficeco.wpengine.com\/?p=99"},"modified":"2021-01-15T16:07:21","modified_gmt":"2021-01-15T16:07:21","slug":"ppc-intro","status":"publish","type":"post","link":"https:\/\/company.boxoffice.com\/fr\/2020\/11\/02\/ppc-intro\/","title":{"rendered":"Introduction au r\u00e9f\u00e9rencement payant"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:0px;--awb-padding-left:25px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.25;\">Stimuler la fr\u00e9quentation des cin\u00e9mas et le retour sur investissement<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p><strong>La publicit\u00e9 au paiement par clic est l'une des solutions marketing les plus rentables et \u00e9volutives, offrant des r\u00e9sultats instantan\u00e9s et mesurables.<\/strong><\/p>\n<p>Le PPC permet simplement aux cin\u00e9mas de diffuser des annonces sur une plateforme publicitaire telle que Google et de payer lorsque leur annonce est cliqu\u00e9e par un utilisateur. Parmi les avantages de ce canal figurent : <span>Il offre des r\u00e9sultats imm\u00e9diats avec une am\u00e9lioration constante \u2013 Gr\u00e2ce \u00e0 la publicit\u00e9 PPC, vous pouvez commencer \u00e0 voir des impressions, des clics et des ventes de billets d\u00e8s que vos annonces sont en ligne. C'est un contraste saisissant avec le r\u00e9f\u00e9rencement naturel (SEO) o\u00f9 il peut falloir beaucoup de temps et d'argent pour rattraper des concurrents qui ont investi auparavant. Cependant, la recherche payante est con\u00e7ue pour s'am\u00e9liorer avec le temps ; le premier mois environ consiste \u00e0 accumuler les donn\u00e9es n\u00e9cessaires pour optimiser la campagne. Une fois que vous avez ces donn\u00e9es, vous pouvez commencer \u00e0 d\u00e9terminer ce qui fonctionne et ce qui ne fonctionne pas, et \u00e0 l'optimiser en cons\u00e9quence.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"http:\/\/whitepapers.boxoffice.com\/paid-search-for-cinemas-the-boxoffice-company\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">En savoir plus<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:60;line-height:1.25;\"><h4>Session en direct<\/h4><\/h1><\/div><div class=\"fusion-text fusion-text-2\"><p>N'oubliez pas que vous pouvez \u00e9galement revoir notre session EN DIRECT avec des invit\u00e9s sp\u00e9ciaux, <strong>Bobbie Bagby\u00a0<\/strong>(<em>Vice-pr\u00e9sident ex\u00e9cutif, B&amp;B Theatres<\/em>),\u00a0<strong>Greg Johnson\u00a0<\/strong>(Pr\u00e9c\u00e9dent \u2013 <em>Directeur des ventes et du marketing, Flix Brewhouse<\/em>) et\u00a0<strong>Annelise Holyoak<\/strong>\u00a0<em>(Directeur national du marketing et de la communication, Cin\u00e9polis USA)<\/em>.<\/p>\n<p><a href=\"https:\/\/app.livestorm.co\/the-boxoffice-company\/introduction-to-paid-search-ppc-and-how-it-drives-cinema-attendance-with-a-strong-roi?utm_source=Livestorm+company+page\">REGARDER MAINTENANT<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-paper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introduction to Paid Search - The Boxoffice Company<\/title>\n<meta name=\"description\" content=\"PPC is one of the most profitable and scalable marketing solutions providing instant and measurable results. 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