{"id":1405,"date":"2021-06-26T22:30:32","date_gmt":"2021-06-26T22:30:32","guid":{"rendered":"https:\/\/company.boxoffice.com\/?p=1405"},"modified":"2021-06-28T18:27:32","modified_gmt":"2021-06-28T18:27:32","slug":"consumer-marketing-the-power-of-personalization","status":"publish","type":"post","link":"https:\/\/company.boxoffice.com\/fr\/2021\/06\/26\/consumer-marketing-the-power-of-personalization\/","title":{"rendered":"Marketing grand public \u2013 Le pouvoir de la personnalisation"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1100px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Le marketing grand public a consid\u00e9rablement \u00e9volu\u00e9 au cours des deux derni\u00e8res ann\u00e9es. Selon Mintel, les consommateurs sont plus susceptibles, non seulement d'\u00eatre influenc\u00e9s, mais aussi d'acheter directement par le biais des r\u00e9seaux sociaux et des canaux de marketing que jamais auparavant. Apr\u00e8s une ann\u00e9e pass\u00e9e confin\u00e9s chez nous, nous avons pris l'habitude d'\u00eatre riv\u00e9s sur nos t\u00e9l\u00e9phones ou nos appareils 24h\/24 et 7j\/7. Nous comprenons l'importance de cr\u00e9er le juste \u00e9quilibre de points de contact avec les consommateurs, sans surcommuniquer, tout en veillant \u00e0 ce que les cin\u00e9philes re\u00e7oivent le bon message au bon moment.<\/p>\n<p>The Boxoffice Company a d\u00e9velopp\u00e9 deux canaux principaux afin d'am\u00e9liorer les points de contact avec les consommateurs :<\/p>\n<ol>\n<li>Personnalisation des campagnes d'e-mailing utilisant notre <a href=\"https:\/\/company.boxoffice.com\/fr\/boost-for-cinemas\/crm-email\/\"><strong>CRM et e-mail<\/strong> <\/a>outil et API de Suivi des Ventes<\/li>\n<li>Envoyez une notification push \u00e0 votre <a href=\"https:\/\/company.boxoffice.com\/fr\/boost-for-cinemas\/mobile-apps\/\"><strong>application mobile<\/strong><\/a> utilisateurs de lancements de films \u00e0 venir gr\u00e2ce au g\u00e9ociblage.<\/li>\n<\/ol>\n<p>Pour les besoins de cet article, nous allons nous concentrer sur le CRM et l'e-mailing. Notre prochain article se penchera plus en d\u00e9tail sur l'utilisation de l'application mobile de votre cin\u00e9ma. Mais pour l'instant, voyons ce que cet outil marketing puissant a \u00e0 offrir. Il vous permet d'envoyer :<\/p>\n<ul>\n<li><strong>E-mails programm\u00e9s,<\/strong> comme votre infolettre hebdomadaire<\/li>\n<li><strong>E-mails automatis\u00e9s<\/strong> bas\u00e9 sur une action du consommateur, par exemple un client s'inscrit \u00e0 votre newsletter et vous souhaitez lui envoyer un bon pour du pop-corn gratuit \u00e0 utiliser au cin\u00e9ma.<\/li>\n<li><strong>Campagnes d'e-mails ponctuelles,<\/strong> qui pourrait \u00eatre utilis\u00e9 pour promouvoir un nouveau film ou le lancement des films d'\u00e9t\u00e9 pour enfants, etc.<\/li>\n<li><strong>Campagnes sur le comportement des consommateurs<\/strong>, ceux-ci seront aliment\u00e9s par notre API de suivi des ventes qui rassemble vos informations de commerce \u00e9lectronique en ligne, vous permettant de cibler sur la base d'une TR\u00c8S grande vari\u00e9t\u00e9 de donn\u00e9es.<\/li>\n<\/ul>\n<p>La fonctionnalit\u00e9 que nous mentionnons ici est ce que nous appelons les Listes Intelligentes. Cela peut vous offrir la possibilit\u00e9 de cibler un ensemble de donn\u00e9es clients en utilisant les crit\u00e8res suivants : dates d'achat, nombre de billets, lieu, film, type de billet, genre, fid\u00e9lit\u00e9, non-fid\u00e9lit\u00e9, canal de vente en ligne (application, site Web, parrainage), attributs, ville, r\u00e9gion, \u00e9tat, date de la s\u00e9ance, nombre de transactions, par nombre de points de fid\u00e9lit\u00e9\u2026.<\/p>\n<p>Maintenant, la question est de savoir comment vous pouvez utiliser cela ? Eh bien, voici quelques exemples :<\/p>\n<ol>\n<li>Cr\u00e9ez une liste intelligente o\u00f9, au cours des derniers mois, au moins un billet enfant a \u00e9t\u00e9 achet\u00e9 et envoyez un e-mail avec une liste de films adapt\u00e9s aux familles \u00e0 l'affiche et toutes les offres sp\u00e9ciales de confiserie pour enfants \/ images du pop-corn pour enfants, etc., offre sp\u00e9ciale de matin\u00e9e.<\/li>\n<li>Vente incitative de projections priv\u00e9es : cr\u00e9ez une liste intelligente o\u00f9, au cours des derniers mois, 10 billets ont \u00e9t\u00e9 achet\u00e9s en une seule transaction. Ils seront peut-\u00eatre plus d\u00e9sireux de r\u00e9server une salle enti\u00e8re pour regarder un film, car les co\u00fbts reviennent \u00e0 peu pr\u00e8s au m\u00eame.<\/li>\n<li>Envoyer un e-mail aux utilisateurs pour qu'ils t\u00e9l\u00e9chargent l'application \u2013 Envoyer un e-mail \u00e0 tous ceux qui ont achet\u00e9 un billet depuis le 1er juin<sup>Saint<\/sup> Quel canal de vente n'\u00e9tait pas l'application<\/li>\n<li>Envoyez un coupon sp\u00e9cial \u00e0 ceux qui n'ont pas fait d'achat depuis un mois<\/li>\n<li>Si le consommateur peut acheter <a href=\"https:\/\/company.boxoffice.com\/fr\/boost-for-cinemas\/food-and-beverages\/\">Restauration en ligne<\/a>, vous pourrez cibler si un client a achet\u00e9 un billet mais n'a pas achet\u00e9 d'article de confiserie. Vous pourrez ainsi lui envoyer un message cibl\u00e9 avant son film pour lui rappeler qu'il peut acheter des confiseries \u00e0 l'avance ou au cin\u00e9ma.<\/li>\n<\/ol>\n<p>La liste est sans fin ! Si vous souhaitez en savoir plus sur la fa\u00e7on dont vous pouvez tirer parti de notre <a href=\"https:\/\/company.boxoffice.com\/fr\/boost-for-cinemas\/crm-email\/\">outil d'envoi d'e-mails<\/a> pour mieux informer et engager vos consommateurs, veuillez contacter Michelle Coull \u00e0 l'adresse michelle.coull@boxoffice.com ou sales@boxoffice.com pour une d\u00e9mo !<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":1124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[18,17],"tags":[],"class_list":["post-1405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boost","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer Marketing - The Power of Personalization - The Boxoffice Company<\/title>\n<meta name=\"description\" content=\"Learn more about the importance of creating the right consumer touch points, ensuring moviegoers get the right message at the right time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/company.boxoffice.com\/fr\/2021\/06\/26\/consumer-marketing-the-power-of-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Marketing - The Power of Personalization - The Boxoffice Company\" \/>\n<meta property=\"og:description\" content=\"Learn more about the importance of creating the right consumer touch points, ensuring moviegoers get the right message at the right time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/company.boxoffice.com\/fr\/2021\/06\/26\/consumer-marketing-the-power-of-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"The Boxoffice Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WebediaMoviesPro\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-26T22:30:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-28T18:27:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/kjdhgs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"901\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"michellecoull\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/company.boxoffice.com\\\/2021\\\/06\\\/26\\\/consumer-marketing-the-power-of-personalization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/company.boxoffice.com\\\/2021\\\/06\\\/26\\\/consumer-marketing-the-power-of-personalization\\\/\"},\"author\":{\"name\":\"michellecoull\",\"@id\":\"https:\\\/\\\/company.boxoffice.com\\\/#\\\/schema\\\/person\\\/ec4cd482ac491c623652e74dbfb747f8\"},\"headline\":\"Consumer Marketing &#8211; 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