{"id":99,"date":"2020-11-02T02:00:35","date_gmt":"2020-11-02T02:00:35","guid":{"rendered":"http:\/\/boxofficeco.wpengine.com\/?p=99"},"modified":"2021-01-15T16:07:21","modified_gmt":"2021-01-15T16:07:21","slug":"ppc-intro","status":"publish","type":"post","link":"https:\/\/company.boxoffice.com\/es\/2020\/11\/02\/ppc-intro\/","title":{"rendered":"Introducci\u00f3n a la b\u00fasqueda pagada"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:0px;--awb-padding-left:25px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.25;\">Impulsar la asistencia al cine y el retorno de la inversi\u00f3n<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p><strong>La publicidad de pago por clic es una de las soluciones de marketing m\u00e1s rentables y escalables, y ofrece resultados instant\u00e1neos y medibles.<\/strong><\/p>\n<p>PPC simplemente permite a los cines colocar anuncios en una plataforma publicitaria como Google y pagar cuando un usuario hace clic en su anuncio. Algunos beneficios de este canal incluyen: <span>Ofrece resultados inmediatos con una mejora constante: con la publicidad de pago por clic (PPC), puedes empezar a ver impresiones, clics y ventas de entradas en cuanto tus anuncios se ponen en marcha. Esto contrasta enormemente con el SEO, donde puede llevar bastante tiempo y dinero alcanzar a los competidores que ya han invertido anteriormente. Sin embargo, las b\u00fasquedas de pago est\u00e1n dise\u00f1adas para mejorar con el tiempo; el primer mes m\u00e1s o menos se centra en acumular los datos necesarios para optimizar la campa\u00f1a. Una vez que tienes los datos, puedes empezar a averiguar qu\u00e9 funciona y qu\u00e9 no, y comenzar a optimizar en consecuencia.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"http:\/\/whitepapers.boxoffice.com\/paid-search-for-cinemas-the-boxoffice-company\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Leer m\u00e1s<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:60;line-height:1.25;\"><h4>Sesi\u00f3n en vivo<\/h4><\/h1><\/div><div class=\"fusion-text fusion-text-2\"><p>No olvides que tambi\u00e9n puedes volver a ver nuestra sesi\u00f3n EN VIVO con invitados especiales, <strong>Bobbie Bagby\u00a0<\/strong>(<em>VP Ejecutivo, B&amp;B Theatres<\/em>),\u00a0<strong>Greg Johnson\u00a0<\/strong>(Anterior \u2013 <em>Director de Ventas y Marketing, Flix Brewhouse<\/em>) y\u00a0<strong>Annelise Holyoak<\/strong>\u00a0<em>(Directora Nacional de Marketing y Comunicaciones, Cin\u00e9polis USA)<\/em>.<\/p>\n<p><a href=\"https:\/\/app.livestorm.co\/the-boxoffice-company\/introduction-to-paid-search-ppc-and-how-it-drives-cinema-attendance-with-a-strong-roi?utm_source=Livestorm+company+page\">VER AHORA<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-paper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introduction to Paid Search - The Boxoffice Company<\/title>\n<meta name=\"description\" content=\"PPC is one of the most profitable and scalable marketing solutions providing instant and measurable results. Find out more by downloading our white paper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/company.boxoffice.com\/es\/2020\/11\/02\/ppc-intro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to Paid Search - The Boxoffice Company\" \/>\n<meta property=\"og:description\" content=\"PPC is one of the most profitable and scalable marketing solutions providing instant and measurable results. 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