{"id":1405,"date":"2021-06-26T22:30:32","date_gmt":"2021-06-26T22:30:32","guid":{"rendered":"https:\/\/company.boxoffice.com\/?p=1405"},"modified":"2021-06-28T18:27:32","modified_gmt":"2021-06-28T18:27:32","slug":"consumer-marketing-the-power-of-personalization","status":"publish","type":"post","link":"https:\/\/company.boxoffice.com\/es\/2021\/06\/26\/consumer-marketing-the-power-of-personalization\/","title":{"rendered":"Marketing de Consumidores \u2013 El Poder de la Personalizaci\u00f3n"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1100px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>El marketing de consumo ha cambiado significativamente en los \u00faltimos dos a\u00f1os. Seg\u00fan Mintel, los consumidores son m\u00e1s susceptibles, no solo a dejarse influenciar, sino a comprar directamente a trav\u00e9s de las redes sociales y los canales de marketing como nunca antes. Tras un a\u00f1o encerrados en nuestras casas, nos hemos acostumbrado a estar con nuestros tel\u00e9fonos o dispositivos las 24 horas del d\u00eda, los 7 d\u00edas de la semana. Entendemos la importancia de crear el equilibrio adecuado de puntos de contacto con el consumidor, sin excedernos en la comunicaci\u00f3n pero asegurando que los cin\u00e9filos reciban el mensaje correcto en el momento adecuado.<\/p>\n<p>Hay dos canales principales en los que The Boxoffice Company se ha expandido en t\u00e9rminos de mejorar los puntos de contacto con el consumidor:<\/p>\n<ol>\n<li>Personalizaci\u00f3n de las campa\u00f1as de correo electr\u00f3nico utilizando nuestro <a href=\"https:\/\/company.boxoffice.com\/es\/boost-for-cinemas\/crm-email\/\"><strong>CRM y correo electr\u00f3nico<\/strong> <\/a>herramienta y API de seguimiento de ventas<\/li>\n<li>Notificaci\u00f3n push de tu <a href=\"https:\/\/company.boxoffice.com\/es\/boost-for-cinemas\/mobile-apps\/\"><strong>aplicaci\u00f3n m\u00f3vil<\/strong><\/a> usuarios de pr\u00f3ximos estrenos de pel\u00edculas a trav\u00e9s de la segmentaci\u00f3n geogr\u00e1fica.<\/li>\n<\/ol>\n<p>Para los fines de este art\u00edculo, nos vamos a centrar en CRM y correo electr\u00f3nico. Nuestro siguiente art\u00edculo profundizar\u00e1 en c\u00f3mo utiliza la aplicaci\u00f3n m\u00f3vil de sus cines. Pero ahora, echemos un vistazo a lo que esta potente herramienta de marketing tiene para ofrecer. Le permite enviar:<\/p>\n<ul>\n<li><strong>Correos electr\u00f3nicos programados,<\/strong> como su bolet\u00edn semanal<\/li>\n<li><strong>Correos electr\u00f3nicos automatizados<\/strong> basado en una acci\u00f3n del consumidor, por ejemplo, un cliente se suscribe a su bolet\u00edn y usted quiere enviarle un cup\u00f3n para unas palomitas de ma\u00edz gratis para canjear en el cine.<\/li>\n<li><strong>Campa\u00f1as de correo electr\u00f3nico puntuales,<\/strong> el cual podr\u00eda usarse para promover una nueva pel\u00edcula o el lanzamiento de pel\u00edculas infantiles de verano, etc.<\/li>\n<li><strong>Campa\u00f1as de comportamiento del consumidor<\/strong>, estos funcionar\u00e1n con nuestra API de seguimiento de ventas, que recopila la informaci\u00f3n de su comercio electr\u00f3nico en l\u00ednea, lo que le permite orientar sus anuncios bas\u00e1ndose en una AMPLIA variedad de datos.<\/li>\n<\/ul>\n<p>La funci\u00f3n que mencionamos aqu\u00ed es lo que denominamos Listas Inteligentes. Esto puede brindarle la capacidad de segmentar un conjunto de datos de clientes utilizando los siguientes criterios: fechas de compra, n\u00famero de entradas, ubicaci\u00f3n, pel\u00edcula, tipo de entrada, g\u00e9nero, fidelizaci\u00f3n, no fidelizaci\u00f3n, canal de venta online (aplicaci\u00f3n, sitio web, recomendaci\u00f3n), atributos, ciudad, regi\u00f3n, estado, fecha de la funci\u00f3n, n\u00famero de transacciones, por n\u00famero de puntos de fidelidad\u2026.<\/p>\n<p>Ahora la pregunta es c\u00f3mo puedes usar esto. Bueno, aqu\u00ed tienes algunos ejemplos:<\/p>\n<ol>\n<li>Crea una lista inteligente donde en los \u00faltimos meses se haya comprado al menos 1 boleto de ni\u00f1o y env\u00eda un correo electr\u00f3nico con una lista de pel\u00edculas familiares en cartelera y cualquier oferta especial de golosinas para ni\u00f1os \/ im\u00e1genes de las palomitas de ma\u00edz para ni\u00f1os, oferta de funci\u00f3n matinal<\/li>\n<li>Venta adicional de proyecciones privadas: cree una lista inteligente donde, en los \u00faltimos meses, se hayan comprado 10 entradas en una sola transacci\u00f3n. Es posible que est\u00e9n m\u00e1s interesados en reservar una sala de cine completa para ver una pel\u00edcula, ya que los costos vienen a ser casi los mismos.<\/li>\n<li>Enviar un correo a los usuarios para que descarguen la aplicaci\u00f3n: env\u00ede un correo a todos los que compraron una entrada desde el 1 de junio<sup>st<\/sup> \u00bfQu\u00e9 canal de ventas no fue la aplicaci\u00f3n?<\/li>\n<li>Env\u00eda un cup\u00f3n especial a quienes no hayan hecho una compra en un mes<\/li>\n<li>Si el consumidor puede comprar <a href=\"https:\/\/company.boxoffice.com\/es\/boost-for-cinemas\/food-and-beverages\/\">Alimentos y bebidas en l\u00ednea<\/a>, podr\u00e1 identificar si un cliente ha comprado una entrada pero no ha comprado ning\u00fan art\u00edculo de dulcer\u00eda. Esto le permitir\u00e1 enviar un mensaje dirigido antes de su pel\u00edcula para destacar que pueden comprar alimentos y bebidas por adelantado o en el cine.<\/li>\n<\/ol>\n<p>\u00a1La lista es interminable! Si est\u00e1s interesado en aprender m\u00e1s sobre c\u00f3mo puedes aprovechar nuestros <a href=\"https:\/\/company.boxoffice.com\/es\/boost-for-cinemas\/crm-email\/\">herramienta de correo electr\u00f3nico<\/a> para informar mejor e interactuar con sus consumidores, p\u00f3ngase en contacto con Michelle Coull, michelle.coull@boxoffice.com o sales@boxoffice.com para solicitar una demostraci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":1124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[18,17],"tags":[],"class_list":["post-1405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boost","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer Marketing - The Power of Personalization - The Boxoffice Company<\/title>\n<meta name=\"description\" content=\"Learn more about the importance of creating the right consumer touch points, ensuring moviegoers get the right message at the right time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/company.boxoffice.com\/es\/2021\/06\/26\/consumer-marketing-the-power-of-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Marketing - The Power of Personalization - The Boxoffice Company\" \/>\n<meta property=\"og:description\" content=\"Learn more about the importance of creating the right consumer touch points, ensuring moviegoers get the right message at the right time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/company.boxoffice.com\/es\/2021\/06\/26\/consumer-marketing-the-power-of-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"The Boxoffice Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WebediaMoviesPro\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-26T22:30:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-28T18:27:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/kjdhgs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"901\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"michellecoull\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/company.boxoffice.com\\\/2021\\\/06\\\/26\\\/consumer-marketing-the-power-of-personalization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/company.boxoffice.com\\\/2021\\\/06\\\/26\\\/consumer-marketing-the-power-of-personalization\\\/\"},\"author\":{\"name\":\"michellecoull\",\"@id\":\"https:\\\/\\\/company.boxoffice.com\\\/#\\\/schema\\\/person\\\/ec4cd482ac491c623652e74dbfb747f8\"},\"headline\":\"Consumer Marketing &#8211; 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