{"id":1228,"date":"2020-12-03T11:04:43","date_gmt":"2020-12-03T11:04:43","guid":{"rendered":"https:\/\/boxofficeco.wpengine.com\/?p=1228"},"modified":"2021-01-06T21:15:50","modified_gmt":"2021-01-06T21:15:50","slug":"googles-core-web-vitals-and-what-it-means-for-cinemas","status":"publish","type":"post","link":"https:\/\/company.boxoffice.com\/es\/2020\/12\/03\/googles-core-web-vitals-and-what-it-means-for-cinemas\/","title":{"rendered":"Las Core Web Vitals de Google y lo que significa para los cines"},"content":{"rendered":"<p>Google nos present\u00f3 por primera vez el concepto de Core Web Vitals en mayo de 2020, anunciando que se convertir\u00edan en parte del algoritmo de b\u00fasqueda en el futuro. Google ha confirmado ahora que estos se introducir\u00e1n como parte del algoritmo a partir de mayo de 2021.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Entonces, \u00bfqu\u00e9 son los Core Web Vitals? <\/strong><\/p>\n<p>Cualquier persona que haya estado siguiendo la B\u00fasqueda de Google durante los \u00faltimos 5 a\u00f1os m\u00e1s o menos no se sorprender\u00e1 al saber que las m\u00e9tricas web principales (core web vitals) tienen que ver con la Experiencia de Usuario (UX) y la puntuaci\u00f3n de experiencia de p\u00e1gina que ofrece Google.<\/p>\n<p>Google sigue esforz\u00e1ndose por ofrecer la mejor web posible a los usuarios, y este \u00faltimo anuncio sigue la tendencia de la indexaci\u00f3n m\u00f3vil primero y el factor de clasificaci\u00f3n de la velocidad de p\u00e1gina.<\/p>\n<p>&nbsp;<\/p>\n<p>Core Web Vitals mide 3 m\u00e9tricas que son:<\/p>\n<ul>\n<li><strong>Pintura de contenido m\u00e1s grande (LCP)<\/strong> \u2013 LCP mide el rendimiento de carga y un buen LCP debe ser inferior a 2,5 segundos<\/li>\n<li><strong>Retardo de la primera entrada (FID)<\/strong> \u2013 El FID mide la interactividad de la p\u00e1gina \u2013 El FID debe ser inferior a 100 milisegundos<\/li>\n<li><strong>Cambio de dise\u00f1o acumulativo<\/strong> \u2013 El CLS mide la estabilidad visual; una buena puntuaci\u00f3n ser\u00e1 un CLS inferior a 0,1<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Cada indicador web evaluar\u00e1 las p\u00e1ginas web seg\u00fan 3 resultados: Bueno (supera la prueba), Necesita mejoras y Deficiente<\/p>\n<p>&nbsp;<\/p>\n<p>Afortunadamente, Google ha proporcionado a los usuarios varias herramientas para medir las 3 m\u00e9tricas principales de la web (Core Web Vitals), entre las que se incluyen:<\/p>\n<ul>\n<li>Google Lighthouse<\/li>\n<li>Google PageSpeed Insights<\/li>\n<li>Google Search Console<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1229\" src=\"https:\/\/boxofficeco.wpengine.com\/wp-content\/uploads\/2020\/11\/Core-web-vitals.png\" alt=\"Core Web Vitals\" width=\"687\" height=\"282\" srcset=\"https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/Core-web-vitals-200x82.png 200w, https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/Core-web-vitals-300x123.png 300w, https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/Core-web-vitals-400x164.png 400w, https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/Core-web-vitals-600x246.png 600w, https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/Core-web-vitals-768x315.png 768w, https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/Core-web-vitals-800x328.png 800w, https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/Core-web-vitals-1024x420.png 1024w, https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/Core-web-vitals-1200x492.png 1200w, https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/Core-web-vitals-1536x630.png 1536w, https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/Core-web-vitals.png 1655w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Nadie sabe a ciencia cierta qu\u00e9 clase de impacto tendr\u00e1n estas nuevas se\u00f1ales en los posicionamientos en esta etapa; sin embargo, es probable que estas 3 m\u00e9tricas tambi\u00e9n afecten la UX general del sitio web. Podr\u00edan influir en el uso del sitio web y en las tasas de conversi\u00f3n, por lo que se recomienda encarecidamente prestarles atenci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>S\u00ed sabemos que el contenido sigue siendo lo m\u00e1s importante para Google en el posicionamiento, por lo que simplemente mejorar tus Core Web Vitals no ser\u00e1 suficiente para superar a tus competidores si tu contenido interno y SEO en la p\u00e1gina son d\u00e9biles; sin embargo, si tu contenido est\u00e1 al nivel de los dem\u00e1s, mejorar tus Core Web Vitals podr\u00eda marcar la diferencia entre la posici\u00f3n 1 y la 2.<\/p>\n<p>Descubrir\u00e1 que si est\u00e1 utilizando un sitio web que hace uso de varias plantillas, es probable que cualquier problema que encuentre se replique en todas las p\u00e1ginas que utilicen esa plantilla espec\u00edfica. Esto significa que si tiene miles de errores informados en Search Console, puede que no sea un trabajo tan grande de solucionar como piensa.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfQu\u00e9 significa esto para los cines?<\/strong><\/p>\n<p>Por lo tanto, los cines tendr\u00e1n que prestar atenci\u00f3n a estas m\u00e9tricas y deber\u00edan empezar a planificar cualquier mejora necesaria antes de mayo.<\/p>\n<p>Algunos de los primeros problemas con los que nos hemos encontrado en los sitios web de cines incluyen:<\/p>\n<ul>\n<li>Problemas de CLS que surgen como resultado de las llamadas a la API para los listados de pel\u00edculas<\/li>\n<li>Problemas de CLS con los selectores de sesi\u00f3n<\/li>\n<li>Problemas de LCP debido a que las im\u00e1genes en los banners son demasiado grandes<\/li>\n<li>Problemas de LCP derivados de im\u00e1genes externas, como carteles de pel\u00edculas, que se cargan a un tama\u00f1o demasiado grande<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Las Core Web Vitals son ahora solo unas cuantas de las cientos de se\u00f1ales que Google tiene en cuenta al decidir el posicionamiento de un sitio web; trabajar junto a un experto en SEO que comprenda el posicionamiento en buscadores y c\u00f3mo mejorarlo se est\u00e1 volviendo m\u00e1s crucial a medida que los algoritmos se vuelven m\u00e1s complejos y la b\u00fasqueda m\u00e1s competitiva.<\/p>\n<p>A The Boxoffice Company le encantar\u00eda conversar contigo sobre tu experiencia con el marketing de b\u00fasqueda y c\u00f3mo podemos mejorar potencialmente tu posici\u00f3n para conseguirte m\u00e1s tr\u00e1fico y ventas de entradas. Ponte en contacto con Boxoffice en <a href=\"mailto:info@boxoffice.com\">info@boxoffice.com<\/a> o descubre m\u00e1s sobre nuestro <a href=\"https:\/\/boxofficeco.wpengine.com\/boost-for-cinemas\/search-engine-optimization\/\">Servicio SEO<\/a>.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google introdujo por primera vez el concepto de Core Web Vitals en mayo de 2020, anunciando que<\/p>","protected":false},"author":7,"featured_media":1230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-1228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google&#039;s Core Web Vitals &amp; What It Means For Cinemas<\/title>\n<meta name=\"description\" content=\"Google recently confirmed core web vitals will be part of the ranking algorithm. 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