{"id":99,"date":"2020-11-02T02:00:35","date_gmt":"2020-11-02T02:00:35","guid":{"rendered":"http:\/\/boxofficeco.wpengine.com\/?p=99"},"modified":"2021-01-15T16:07:21","modified_gmt":"2021-01-15T16:07:21","slug":"ppc-intro","status":"publish","type":"post","link":"https:\/\/company.boxoffice.com\/de\/2020\/11\/02\/ppc-intro\/","title":{"rendered":"Einf\u00fchrung in Paid Search"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:0px;--awb-padding-left:25px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.25;\">Steigerung der Kinobesucherzahlen und des ROI<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p><strong>Pay-Per-Click-Werbung ist eine der profitabelsten und skalierbarsten Marketingl\u00f6sungen, die sofortige und messbare Ergebnisse liefert.<\/strong><\/p>\n<p>PPC erm\u00f6glicht Kinos ganz einfach, Werbung auf einer Werbeplattform wie Google zu schalten und zu bezahlen, wenn ihre Anzeige von einem Nutzer angeklickt wird. Einige Vorteile dieses Kanals sind: <span>Es liefert sofortige Ergebnisse mit kontinuierlicher Verbesserung \u2013 mit PPC-Werbung k\u00f6nnen Sie Impressionen, Klicks und Ticketverk\u00e4ufe sehen, sobald Ihre Anzeigen geschaltet sind. Dies steht in starkem Gegensatz zu SEO, wo es viel Zeit und Geld kosten kann, mit Konkurrenten aufzuholen, die zuvor investiert haben. Die bezahlte Suche ist jedoch so konzipiert, dass sie sich im Laufe der Zeit verbessert; der erste Monat dreht sich vor allem darum, die f\u00fcr die Optimierung der Kampagne erforderlichen Daten zu sammeln, und sobald Sie die Daten haben, k\u00f6nnen Sie herausfinden, was funktioniert und was nicht, und entsprechend optimieren.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"http:\/\/whitepapers.boxoffice.com\/paid-search-for-cinemas-the-boxoffice-company\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Mehr lesen<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:60;line-height:1.25;\"><h4>Live-Sitzung<\/h4><\/h1><\/div><div class=\"fusion-text fusion-text-2\"><p>Vergessen Sie nicht, dass Sie sich auch unsere LIVE-Session mit speziellen G\u00e4sten noch einmal ansehen k\u00f6nnen, <strong>Bobbie Bagby\u00a0<\/strong>(<em>EVP, B&amp;B Theatres<\/em>),\u00a0<strong>Greg Johnson\u00a0<\/strong>(Vorherige \u2013 <em>Director of Sales &amp; Marketing, Flix Brewhouse<\/em>) und\u00a0<strong>Annelise Holyoak<\/strong>\u00a0<em>(Nationaler Direktor f\u00fcr Marketing &amp; Kommunikation, Cinepolis USA)<\/em>.<\/p>\n<p><a href=\"https:\/\/app.livestorm.co\/the-boxoffice-company\/introduction-to-paid-search-ppc-and-how-it-drives-cinema-attendance-with-a-strong-roi?utm_source=Livestorm+company+page\">JETZT ANSCHAUEN<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-paper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introduction to Paid Search - The Boxoffice Company<\/title>\n<meta name=\"description\" content=\"PPC is one of the most profitable and scalable marketing solutions providing instant and measurable results. Find out more by downloading our white paper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/company.boxoffice.com\/de\/2020\/11\/02\/ppc-intro\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to Paid Search - The Boxoffice Company\" \/>\n<meta property=\"og:description\" content=\"PPC is one of the most profitable and scalable marketing solutions providing instant and measurable results. 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