{"id":1405,"date":"2021-06-26T22:30:32","date_gmt":"2021-06-26T22:30:32","guid":{"rendered":"https:\/\/company.boxoffice.com\/?p=1405"},"modified":"2021-06-28T18:27:32","modified_gmt":"2021-06-28T18:27:32","slug":"consumer-marketing-the-power-of-personalization","status":"publish","type":"post","link":"https:\/\/company.boxoffice.com\/de\/2021\/06\/26\/consumer-marketing-the-power-of-personalization\/","title":{"rendered":"Consumer Marketing &#8211; The Power of Personalization"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1100px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Das Verbrauchermarketing hat sich in den letzten zwei Jahren erheblich ver\u00e4ndert. Laut Mintel sind Verbraucher anf\u00e4lliger denn je, nicht nur beeinflusst zu werden, sondern auch direkt \u00fcber soziale Medien und Marketingkan\u00e4le zu kaufen. Nach einem Jahr, in dem wir in unseren H\u00e4usern eingesperrt waren, haben wir uns daran gew\u00f6hnt, rund um die Uhr an unseren Handys oder Ger\u00e4ten zu sein. Wir verstehen, wie wichtig es ist, die richtige Balance von Verbraucherkontaktpunkten zu schaffen, ohne \u00fcberm\u00e4\u00dfig zu kommunizieren, aber sicherzustellen, dass Kinobesucher zur richtigen Zeit die richtige Botschaft erhalten.<\/p>\n<p>Es gibt zwei Hauptkan\u00e4le, die The Boxoffice Company im Hinblick auf die Verbesserung der Kundenkontaktpunkte ausgebaut hat:<\/p>\n<ol>\n<li>Personalisierung von E-Mail-Kampagnen mit unserem <a href=\"https:\/\/company.boxoffice.com\/de\/boost-for-cinemas\/crm-email\/\"><strong>CRM &amp; E-Mail<\/strong> <\/a>Tool- und Sales-Tracker-API<\/li>\n<li>Sende eine Push-Benachrichtigung an deine <a href=\"https:\/\/company.boxoffice.com\/de\/boost-for-cinemas\/mobile-apps\/\"><strong>Mobile App<\/strong><\/a> Nutzer von bevorstehenden Filmstarts durch Geo-Targeting.<\/li>\n<\/ol>\n<p>F\u00fcr die Zwecke dieses Artikels werden wir uns auf CRM &amp; E-Mail konzentrieren. Unser folgendes Artikel wird sich intensiver damit befassen, wie Sie die mobile App Ihres Kinos nutzen. Aber schauen wir uns jetzt an, was dieses leistungsstarke Marketing-Tool zu bieten hat. Es erm\u00f6glicht Ihnen Folgendes zu senden:<\/p>\n<ul>\n<li><strong>Geplante E-Mails,<\/strong> wie zum Beispiel Ihr w\u00f6chentlicher Newsletter<\/li>\n<li><strong>Automatisierte E-Mails<\/strong> Basierend auf einer Kundenaktion, zum Beispiel wenn sich ein Kunde f\u00fcr Ihren Newsletter anmeldet und Sie ihm einen Gutschein f\u00fcr ein gratis Popcorn senden m\u00f6chten, den er im Kino einl\u00f6sen kann.<\/li>\n<li><strong>Einmalige E-Mail-Kampagnen,<\/strong> das zur Bewerbung eines neuen Films oder zum Start von Sommer-Kinderfilmen und \u00c4hnlichem verwendet werden k\u00f6nnte.<\/li>\n<li><strong>Kampagnen zum Verbraucherverhalten<\/strong>, diese werden \u00fcber unsere Sales-Tracker-API betrieben, die Ihre Online-E-Commerce-Informationen erfasst und es Ihnen erm\u00f6glicht, basierend auf einer VIELSEITIGEN Datenbasis zu targeten.<\/li>\n<\/ul>\n<p>Das Feature, das wir hier erw\u00e4hnen, nennen wir Smart Lists. Dies gibt Ihnen die M\u00f6glichkeit, einen Kundendatensatz anhand der folgenden Kriterien anzusprechen: Kaufdatum, Anzahl der Tickets, Ort, Film, Tickettyp, Genre, Treue, keine Treue, Online-Vertriebskanal (App, Website, Empfehlung), Attribute, Stadt, Region, Bundesland, Vorstellungsdatum, Anzahl der Transaktionen, nach Anzahl der Treuepunkte\u2026.<\/p>\n<p>Jetzt stellt sich die Frage, wie man das nutzen kann? Nun, hier sind einige Beispiele:<\/p>\n<ol>\n<li>Erstelle eine Smartlist, bei der in den letzten Monaten mindestens ein Kinderticket gekauft wurde, und sende eine E-Mail mit einer Liste der aktuell laufenden familienfreundlichen Filme sowie Informationen zu speziellen Kinder-Men\u00fcs, Bildern des Kinderpopcorns usw. und dem Vormittags-Matin\u00e9e-Angebot.<\/li>\n<li>Upselling f\u00fcr Privatvorstellungen \u2013 Erstellen Sie eine Smartlist mit Personen, die in den letzten Monaten 10 Tickets in einer Transaktion gekauft haben. Sie sind m\u00f6glicherweise eher bereit, einen ganzen Kinosaal zu buchen, um einen Film zu sehen, da die Kosten in etwa auf dasselbe hinauslaufen.<\/li>\n<li>E-Mail an App-Nutzer zum Herunterladen der App \u2013 Allen schreiben, die seit dem 1. Juni ein Ticket gekauft haben<sup>St<\/sup> Welcher Vertriebskanal war nicht die App?<\/li>\n<li>Senden Sie einen Sonder-Gutschein an diejenigen, die seit einem Monat keinen Kauf get\u00e4tigt haben<\/li>\n<li>Wenn der Verbraucher kaufen kann <a href=\"https:\/\/company.boxoffice.com\/de\/boost-for-cinemas\/food-and-beverages\/\">F&amp;B Online<\/a>, k\u00f6nnen Sie gezielt Kunden ansprechen, die zwar eine Eintrittskarte gekauft, aber keine Snacks oder Getr\u00e4nke erworben haben. So k\u00f6nnen Sie ihnen vor dem Film eine gezielte Nachricht senden, um darauf hinzuweisen, dass sie Snacks und Getr\u00e4nke im Vorverkauf oder direkt im Kino kaufen k\u00f6nnen.<\/li>\n<\/ol>\n<p>Die Liste ist endlos! Wenn Sie mehr dar\u00fcber erfahren m\u00f6chten, wie Sie unsere <a href=\"https:\/\/company.boxoffice.com\/de\/boost-for-cinemas\/crm-email\/\">E-Mail-Tool<\/a> Um Ihre Verbraucher besser zu informieren und einzubinden, kontaktieren Sie bitte Michelle Coull unter michelle.coull@boxoffice.com oder sales@boxoffice.com f\u00fcr eine Demo!<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":1124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[18,17],"tags":[],"class_list":["post-1405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boost","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer Marketing - The Power of Personalization - The Boxoffice Company<\/title>\n<meta name=\"description\" content=\"Learn more about the importance of creating the right consumer touch points, ensuring moviegoers get the right message at the right time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/company.boxoffice.com\/de\/2021\/06\/26\/consumer-marketing-the-power-of-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Marketing - The Power of Personalization - The Boxoffice Company\" \/>\n<meta property=\"og:description\" content=\"Learn more about the importance of creating the right consumer touch points, ensuring moviegoers get the right message at the right time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/company.boxoffice.com\/de\/2021\/06\/26\/consumer-marketing-the-power-of-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"The Boxoffice Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WebediaMoviesPro\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-26T22:30:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-28T18:27:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/company.boxoffice.com\/wp-content\/uploads\/2020\/11\/kjdhgs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"901\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"michellecoull\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/company.boxoffice.com\\\/2021\\\/06\\\/26\\\/consumer-marketing-the-power-of-personalization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/company.boxoffice.com\\\/2021\\\/06\\\/26\\\/consumer-marketing-the-power-of-personalization\\\/\"},\"author\":{\"name\":\"michellecoull\",\"@id\":\"https:\\\/\\\/company.boxoffice.com\\\/#\\\/schema\\\/person\\\/ec4cd482ac491c623652e74dbfb747f8\"},\"headline\":\"Consumer Marketing &#8211; 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